Alexandra Zendrian
Alexandra, or Allie as many know her, has relished that her initials are the beginning and the end of the alphabet. Deciding that reporting was her calling as a senior at Saint Joseph’s University in Philadelphia, Allie thought it prudent to further hone her skills first at New York University. Her reporting career was primarily in financial services at Institutional Investor's Wall Street Letter, Forbes' Intelligent Investing division and TheStreet. Compelled to participate in more storytelling, Allie shifted her career to public relations (PR) first in healthcare. She held various positions at the largest health system in New York, Northwell Health, culminating in the first year of the COVID-19 pandemic. Allie stepped right back into being a reporter as she donned personal protective equipment and helped film and photograph the first wave of the pandemic. After that, Allie returned to her financial services roots for three years as Vice President at StreetCred, leading a team of four who served as many as 14 fintech and registered investment advisor clients at a time. As a PR practitioner, Allie brings her reporter instincts to her work for the benefit of her clients. A lifelong Long Islander, Allie loves spending whatever spare time she has with two beautiful, smart, loving children – Matteo and Cecilia – and her supportive partner Joe. They are also blessed with a 10-year-old Goldendoodle named Prince. She also recently learned how to play soccer to some degree as her daughter’s assistant coach. Learn more here.
Articles by Alexandra Zendrian
- Business Growth
Why Your Business Brand Shouldn’t Mirror Your Personal Brand
Though both gentlemen’s journeys are unique, they both show the value of honing your craft and creating a niche. #advisors
- Business Growth
Why Smart Financial Advisors Are Teaming Up With Podcast Pros
Field of financial advisors, professionals are constantly looking for ways to stand out from the competition and attract new business. #advisors