Donnie Bryant
Donnie Bryant is a direct response copywriter. In fact, he has been given the unofficial title, "The Most Interesting Copywriter in Chicago." (Of course, being "interesting" is irrelevant in direct response, but it makes for good conversation.) Since 2007 Donnie has written sales copy for dozens of niches. He's now focused on the financial industry, working with financial advisors, insurance and annuities brokers, newsletter publishers, investment research firms and more. In addition to copywriting, Donnie is also a marketing consultant, speaker and author of 3 books. Learn more here .
Articles by Donnie Bryant
- Business Growth
Education Isn’t Enough: Why Emotion Is the Real Sales Engine
The Fed’s rate cut yesterday September 18 gave us an interesting illustration of how you can play with fear.
- Business Growth
The Marketing Emotion You’re Afraid To Use (But Should)
Truth #1 is that repetition kills readership. If subscribers think they know what you’re going to say, they won’t open your email.
- Business Growth
Same Subject, Different Day? How To Make Your Emails Stand Out in a Crowded Inbox
We discussed why that subject line may not accomplish what the sender hoped to do and explored some ways to make it stronger.
- Business Growth
Your Content Isn’t Bad—It’s Just Forgettable. Here’s How To Fix That
The struggle isn’t a lack of topics to talk about. It’s figuring out which of the dozens of possibilities you should write about today.