Jennifer Makeeff

Jennifer Makeeff, founder of LYFD (Live Your Financial Dreams), empowers Americans to take control of their financial futures through practical, real-life tools and training. She knows firsthand how quickly life can change—despite doing “everything right” with $60k in savings and no debt, a series of major life events turned her world upside down. Those experiences, along with the perspective she’s developed living with dyslexia, fuel her mission to help others build true financial resilience. Drawing on her background in leadership, presidential advance and communications, and small business ownership, Jennifer brings a global perspective and a proven ability to translate complex challenges into actionable strategies. She developed the “22 Days to Financial Freedom” framework by reverse-engineering financial goals into practical, daily actions—helping people of all ages see that financial empowerment is not only possible, but within reach. A sought-after speaker, writer, and business coach, Jennifer shares insights on financial empowerment, leadership, and purpose-driven growth. She believes that organizations prioritizing financial well-being build stronger businesses, stronger communities, and a stronger nation—and she is passionate about engaging the next generation to close the growing financial literacy gap. Learn more here.