Monika Jansen
Monika is Head Kick-Ass Copywriter and Strategist at her content marketing agency, Jansen Communications. She has more than 15 years of experience helping companies grow by generating leads. Specifically, she does this by creating the right messages for the right people on the right channels at the right time. Our agency's services include blogging, email marketing, website content, social media marketing, and marketing copy for things like presentations and white papers - the stuff you need for generating leads. When she's not working with clients, she can be found in her beloved adopted state of Colorado, hiking, snowboarding, going to concerts, walking the dog, and hanging out with family and friends. Connect with her on LinkedIn . Learn more here .
Articles by Monika Jansen
- Business Growth
The LinkedIn Strategy That Tripled a C-Suite Network
LinkedIn is a long game, but as this LinkedIn marketing case study shows, a consistent strategy can deliver big results.
- Business Growth
Blogging Strategies That Help You Earn AI Citations and Build Trust Faster
A true mark of thought leadership is whether you are cited by AI in those AI overviews that almost always appear at the top of search results.
- Business Growth
Choosing Marketing Channels Comes Down to Goals, Audience Location, and Trust Building
I talk a lot about how marketing has a simple task: build trust and relationships so when the time is right, prospects buy from you.
- Business Growth
LinkedIn Newsletters: Overhyped or Underrated? My First 4 Sends Tell the Truth
- Business Growth
Email Marketing ROI Still Beats Everything—Here’s How To Maximize It
Do those two things, along with sharing valuable information that your ideal prospects and clients care about.
- Business Growth
Blogging in 2026 Requires This Approach To Drive Traffic and Leads
TL;DR: To be successful at blogging in 2026, you need to have helpful topics and formatting knowledge at the ready.
- Business Growth
Lead Magnets That Turn Website Visitors Into Email Subscribers and Clients
TL;DR: Lead magnets can help you grow your email list AND quickly build trust with prospects. Just follow these best practices.
- Business Growth
Linkedin’s New Algorithm Is Here—Your Marketing Strategy Needs This Shift
Don’t give up on LinkedIn! Try adjusting your LinkedIn marketing strategy first to improve reach and engagement.
- Business Growth
Great Websites Aren’t Written by Algorithms
Generative AI cannot write website content because it is a complex process that requires a high level of expertise.
- Business Growth
From SEO to GAIO: How To Optimize Your Website for AI Search Engines Like ChatGPT
If one of your marketing goals is to generate leads through an online search, you can’t ignore GAIO.
- Business Growth
The Most Common Content Marketing Challenges—and How To Solve Them
The top content marketing advice I gave last year covered everything from keeping recurring promotional copy interesting to planning a content calendar.
- Business Growth
Why Your Website Clicks Are Dropping — And How GAIO Can Actually Make Your Business More Visible
Here’s a very streamlined excerpt of our conversation from last month, followed by the results of her company’s GAIO audit of my website.
- Business Growth
How To Build a 2026 Marketing Plan You Will Actually Stick With
You don’t need a ton of data to create your 2026 marketing plan. Figure out what generates leads and what doesn’t, plus a few new things to try
- Business Growth
Think All Marketing Is the Same? Here’s Why That Could Be Hurting Your Results
Not true! There is a big difference between content marketing and digital marketing.
- Business Growth
Stop Letting Your Blog Gather Dust: 6 Smart Ways To Repurpose Content
Your blog posts are a fantastic source of information for other marketing content, as long as they are helpful.
- Business Growth
Still Guessing at Your Marketing? These 5 Red Flags Say It’s Time for a Strategy
Need a content marketing strategy so 2026 will be amazing for your business. Here are five signs you need someone to point you in the right direction.
- Business Growth
From Bounce To Booked: How To Turn Website Visitors Into Paying Clients
Lot of time and money on your website – design, development, and maintenance. But do you know how to keep people on your website once they arrive?
- Business Growth
Marketing in the Courtroom: What Jury Duty Revealed About Human Behavior
For weeks, I dreaded my appearance date. But I’m so glad I served, because I can’t stop thinking about what I learned about marketing that day.
- Business Growth
The New Rules of SEO in the Age of AI: What’s Changed and What Matters Most
Here’s what I learned about how AI is changing search during our conversation
- Business Growth
The Future Is Now: 4 Must-Watch Marketing Trends for Entrepreneurs in 2025
Instead, let’s talk about the trends you can easily integrate into your small business’s marketing strategy. #advisors #marketing
- Business Growth
The Real Cost of Growth: How Much Should You Actually Spend on Marketing?
How much do you spend on marketing? Is your business like Papa Bear, not spending enough? Is it like Mama Bear, spending too much? #advisors
- Business Growth
Social Media Marketing: Essential Strategy or Total Waste of Time?
But is it worth the time and effort involved? Does it lead to sales? Are my posts increasing my reputation or getting lost in the noise? #advisors
- Opinion
These Upselling Tricks Are Still Legal—But Should They Be?
Upselling can undo all the hard work that went into building a brand and great reputation. It can completely torpedo your marketing efforts
- Opinion
How To Work With a Marketing Agency
Handing off all of your marketing tasks and shutting the door might sound tempting. But, that is not the way to make the most of your relationship
- Business Growth
Get Them in the Room: Proven Webinar Marketing Tips That Drive Attendance
2025 and things have changed a lot. So if you want people to actually show up, I compiled 6 webinar marketing tips that I’m using, too. #advisors
- Business Growth
I Let ChatGPT Write an Article — Here’s What Happened
I am here to tell you that AI is not coming for my job anytime soon. How do I know this? ChatGPT wrote an article for me. And it was not good. #ChatGPT
- Business Growth
Skyrocket Engagement: How Better Titles and Headings Transform Your Blog
Writing better titles and headlines is not complicated. In fact, headlines are pretty darn easy to get right. #advisors #blogs
- Business Growth
Top Social Media Marketing Best Practices to Amplify Your Efforts
This is not a comprehensive guide of social media marketing best practices. Instead, I included information that my clients ask me often. #advisors
- Business Growth
Are Marketing Brochures Still Worth It?
No matter what digital marketers tell you, print is more memorable than digital. #advisors #marketing
- Business Growth
How Long Does Content Marketing Take to Show Results?
How long does it take content marketing work? An age-old question that isn’t often answered clearly. #advisors #content