Rebecca Hourihan
Rebecca is the founder and CMO of 401(k) Marketing, LLC in San Diego, CA. The firm helps retirement plan advisors market their expertise and build long-lasting brand awareness. The company was founded on the idea that retirement plan advisors are specialists and should promote their unique skill set. With over 15 years of retirement plan experience and an addiction to marketing, Rebecca is skilled at developing clear paths that are simple for plan sponsors, advisors and participants to understand. She is committed to company growth, advisor development and collaborative improvement. Her personality is naturally enthusiastic and she attracts fun, hard-working and ethical professionals. She lives in San Diego with her family and her corgi, Lola. Her hobbies include yoga, cooking, drinking wine, traveling and eating. Connect with me on LinkedIn and Facebook . Learn more here .
Articles by Rebecca Hourihan
- Business Growth
Consistent Marketing Keeps You Top-Of-Mind—Silence Hands It to Competitors
You don’t suddenly erode your competitive position because you skipped a few emails or paused an event budget. Instead, you drift.
- Business Growth
Micro-Attention Marketing Is Changing Advisor Growth
Why your prospecting isn’t working like it used to? It’s because you’re competing in a world of micro-attention, using macro-era tactics.
- Business Growth
Create a Multi-Generational Advisory Team That Drives Lasting Growth
From It’s Hard to Find Good People to We’ve Got a Plan
- Business Growth
I Fixed My Joint Pain by Accident—Then Realized Advisors Make the Same Marketing Mistake
Just like my mystery spice blend was messing with my joints, there’s probably one part of your marketing that’s quietly sabotaging your results
- Business Growth
Cold Calling and Email Not Working? Here’s What’s Going Wrong
They’re not sitting around waiting for a retirement plan advisor to call them out of the blue and tell them what’s wrong with their plan.
- Business Growth
How Saying ‘No’ Helped Me Reclaim My Time—Without Killing My Ambition
I’m trying. Truly, deeply trying. And sometimes, that means saying no to something exciting, even when every instinct in me wants to say yes.
- Business Growth
Why 401(k) Advisors Who Show Up Win Big in Uncertain Markets
Why Doubling Down on Business Development, Brand Awareness, and Client Confidence Isn’t Just Smart—It’s Essential #advisors
- Retirement & Income Planning
Why Small Business Retirement Plans Are the Next Big Disruption
Auto-enrollment and escalation, the role of safe-harbor rules, state-mandated IRA programs, and the introduction of strategic tax incentives #Retirement
- Business Growth
Bridging the 401(k) Gap: How to Engage Every Generation of Investors
Let’s walk through each generation and explore how you can craft 401k messages that actually resonate. #advisors
- Business Growth
The New Rules of 401(k) Committees: Is Your Strategy Keeping Up?
Here’s how you can approach each generation within the context of a company’s 401k committee or internal stakeholders. #401k
- Business Growth
5 Proven Strategies to Dominate Social Media
Explore Rebecca’s five dynamic techniques to stand out on social media, boost your engagement, and solidify your presence.
- Business Growth
Innovative Approaches for 401(k) Advisors to Break Through the Noise
Here are five strategies to grab attention—and the critical follow-up steps to turn that attention into meaningful engagement. #advisors
- Business Growth
Marketing Zen: How to Realign Your Strategy for Success
That’s when it hit me: alignment matters. A small misalignment can have a big impact — not just in yoga but in business as well. #advisors
- Business Growth
Top 10 Lead-Generating Campaigns for 401(k) Advisors in 2025
Here are the top 10 lead campaigns to elevate your practice and make this year your most prosperous yet. #growth
- Business Growth
Crafting an Exceptional Onboarding Experience for Your New 401(k) Clients
Steps can help pave a clear path for bolstering client confidence and laying the groundwork for fostering a lifelong client advocate. #advisors
- Multimedia
How Fiduciary Works Helps Advisors Work Smarter
The challenges that advisors face in their business, including visualizing their value and creating efficiency and repeatability in their practice.
- Business Growth
Why 401(K) Advisors Should Break Down Their Sales Process
These questions should help you to effectively grow your business by converting more leads into satisfied clients. #401K